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About Us


From a modest start in 1990 with a spinning mill of only 14,400 spindles, Nishat Chunian Group has grown to become one of the largest business conglomerates of Pakistan. We are now a vertically integrated textile company with a yearly spinning production of 75,000 tons of yarn, 3 million meters of greige fabric in weaving, and 4 million meters of finished fabric. In 2007, the company diversified into the power sector. In 2016, NCG expanded into the local retail sector with its brand, The Linen Company, a world-class home textiles and bedding store. Not only does The Linen Company offer the highest quality bedding products, but it also has the greatest number of designs compared to any global bedding retailer.


The Linen Company brings you internationally acclaimed home textiles that are made with the finest quality materials by the most skilled artisans. For 30 years, we have been specializing in designing, manufacturing and supplying a wide diversity of home textiles to multiple well-known international retailers. And now, we offer these luxurious home textiles in Pakistan as well. The Linen Company crafts products that embody luxury, comfort and creativity. With our extensive variety of designs, you are bound to find something that suits your sense of style.



Peruse through our extensive designs ranging from solids to prints. You have the flexibility to mix and match to achieve the style of your choice. Choose from our collections:

  • Everyday Essentials (Prints)
  • Hotel Classics (Solids, Stripes)
  • Linen Royale (Digital prints)
  • Luxe (Embroidered)
  • Wedding Bells (Our special collection for new couples)
  • The Little Bedroom (For children)
  • Signature


Contact #: +92 316 7770770