As the year comes to a close, it's natural to reflect on the past 12 months and all that has happened, especially when we have so many milestones to celebrate!

As a leading bedding brand in Pakistan, we've had a busy and exciting year full of new product launches, collaborations, and events.

Beygum Bano

One of the highlights of the year was the launch of our limited-edition collection, in collaboration with Beygum Bano. It featured a range of high-quality majestic and sophisticated designs – giving an entirely new outlook to the way people viewed bedding products.

Highly anticipated before it’s launch, the collection proved to become a favorite among discerning sleepers, or anyone looking for the most illustrious products to decorate their homes.

The Linen Company UAE: The Next Chapter

One of the biggest step we took this year was that The Linen Company went GLOBAL – as we launched our operations in the UAE.

As an already well-established brand in Pakistan, it only made sense to extend our luxurious yet comfortable bedding for the rest of the world to enjoy! Just like Pakistan, we have a range of options from bed sheets and duvet covers all the way to coverlets and blankets, so that the people in the Emirates have a handful of quality products to enjoy.

New Arrivals

In addition to these great accomplishments, we also introduced a number of new products – all with the same purpose of making your life extra soft and comfy.

With an array of different designs in printed bedding, we added a variety of colors to our collection of solid bedding too!

Our baby fitted sheets are the softest and safest surface you could make your baby sleep on, with it’s use of 100% organic cotton fabric and GOTS certification.

We took comfort to a whole new level with our hot water bottles – that promise to keep you warm for up to 8 hours. Our range of blankets expanded to plush and printed blankets, with higher levels of softness and plushiness with each collection.

Looking ahead, we have even more exciting plans in the works for the coming year. We can't wait to share them with you and continue to provide the best in bedding for a comfortable and restful sleep.

What’s next for us? Hopefully something soft and cozy!

Thanks for being a part of our journey and here's to a comfy, healthy and happy new year!